A new study from P&G Beauty & Grooming and lead investigator Nancy Etcoff, PhD., assistant clinical Professor at Harvard University and associate researcher at Massachusetts General Hospital Department of Psychiatry, confirms for the first time that using color cosmetics does in fact significantly alter how women are perceived by others, even at very first glance. Results of the study, published on October 3, 2011 in PLoS ONE, show that makeup application specifically impacts judg...